Colorwyld Recap

July 7, 2015

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This past May I got together with two of my most trusted creative entrepuners to create the first ever Colorwyld retreat. Color Wyld is an accelerator for creative entrepreneurs. In a day we equip you with both the strategy and inspiration needed to launch a business with confidence and attitude. Our bias is towards action. We don’t just talk; we put strategy into action and make it happen. Led by three entrepreneurs with different expertise and backgrounds, the Color Wyld program is an essential bootcamp for creative entrepreneurs ready to fast-track their business ideas.

Right at 10:30am, We jumped right in, the group was intimate and diverse and we all quickly became friends through a fun drawing project. Everyone was given a chance to introduce themselves. That was followed by a talk about how to sharpen your business concepts and finesse your brand story, social media tips and much more. All professional in their own fields our gracious hosts Bess Wyrick of Celadon Celery, Liz Cherkasova of Late Afternoon and Annabell Acton of Never Like It Anyway, took turns talking through all the talking points in there respective fields and expertise.

 

Special Thanks to Kate Sommerville for the gift bags and Pace from Taste of Pace for the food!

These are the Tips our class Walked Away with at our first ever ColorWyld Retreat!

About your Brand

  1. Have a POV

We’re drawn to brands to brands that have a perspective and believe in something, just like people. Forget what you sell for a moment and ask yourself WHY you do it. This is your POV on the world and it matters more than WHAT you do.

  1. Find an ENEMY

Knowing what you stand against makes it clear what you stand for. Find something that you can rally against, and you can be sure there are other people out there who will find an issue with the same thing.

  1. Know Who You’re For

You cant be for everyone, and that’s a good thing. Bring this person to life: give them a, know their favorite foods what they do for fun, what keep them up at night. What they’re excited for and keep them in mind all the time.

  1. Get Famous

Pick one thing that makes your brand different and exaggerate it to the max. This is your focal point. Its something you can tell press, it’s something people will remember you for and its something that will get you attention.

  1. Define Your Principles

Things around your brand will evolve as you grow, but it helps to start to determine the principles for your brand. For your product or service, your visual identity and your tone: write 3-5 principles of things that your brand will adhere to.

Content Strategy

  1. Consistency

Consistency is key when developing a social media presence. Identify the social meida platform that work best for you and post on them daily.

  1. Quality

Although it is important to post often it is just as important to post high quality content that engages your follower base. Analyze your engagement to identify the type of content you readers/customers respond to.

  1. Timing

Timing is everything. Keep your content current and use analytical tools to find the best time to post and plan your content accordingly,

  1. Establish Authority

Give people a reason to follow you. Provide expert advice and surround yourself with other experts in the field.

  1. Stay True to Yourself

 

Above all else do what feels right for you and your brand.

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Have you met the talented Chef behind Taste of Pace?

July 2, 2015

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 Pace the incredible  chef and owner  from Taste of Pace has become a dear friend of mine this past year. We have collaborated on a handful of events, several of her supper clubs and most recently at my ColorWyld event. She takes the time to not only make delicious food but it is also food I can eat. She is sensitive to all my food allergies and welcomes them as a challenge and part of the experience. Working with Pace is so easy and the process was seamless and everyone at the event adored her food and was raving about the displays as well. Check out her menu from my last Colorwyld event and call her for your next event. She is so talented, her food is incredible and I love the menus she puts together. I know Jackson and I want to consider her for our wedding if we do not go the taco truck route!

passed

seasonal vegetable crudités for the table pre-set

demi epis baguette at each place-setting

soup

chilled spring pea avocado lime coconut mint soup,

black pepper creme fraiche, borage flowers

(plated)

herb crostini for the table

salad

seasonal shaved vegetable salad, burrata

(yellow beets, red beets, candied beets, shaved fennel, shaved asparagus,

shaved zucchini ribbons)

proteins

brined salmon filet, dill caper lemon creme fraiche

chicken confit, sauce balsamico, parsley, lemons

sides

haricot vert, spring onion bagna cauda

beet quinoa spring vegetable fattoush

dessert

seasonal fruit, whipped honey ricotta

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Field To Vase Dinner Tour in the Flower Fields

June 23, 2015

This past Spring Liz and I went down to the Carlsbad Flower Fields to help my friend Debra Prinzing from Slow Flowers with the awesome  Field to Vase Dinner Tour with the American Grown Flowers Association.

There is a a series of private, intimate, must-attend gatherings that place seasonal, local and sustainable American Grown flowers at the center of the table where locally grown food, beer, and wine is served by a farm-to-table chef. Each artisan-style dinner will be held at a unique venue — an American flower farm that encourages guests to experience the age-old art and science of flower farming. within the floral community pushing to further the idea of field-to-vase flowers.  Not many people realize that although there is an abundance of flower farmers in the U.S. most of our flowers are imported from South America. And our demand for peonies year round is not helping anything. The idea of seasonal, local flowers is no different than the idea behind the farm to table movement. It’s an ideal that may not be attainable or even realistic for everyone but we can all try to be more conscious about the type of flowers we buy and where they come from.

I loved being part of this experience to meet other florsits, farmers, and passionate folks about flowers. Thanks Debra for asking us to help out on this event and for allowing the CC team to design and play in the  Flower fields.

Videos and Photos c/o Jodee Debes

For more information check out : Field to Vase Dinner Tour
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Desktop Floral Faves to Hit Refresh

June 22, 2015

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Photography by EDGE Studios/Sean Kilgore-Han

Whether you’re in a cubicle, corner office, or a sunny loft space with an open floor plan, bringing in some choice plant-life is the ultimate in functional decorating. Some well-placed greenery can not only brighten up a space with a little color, but they can also purify the air around you—and a little extra O2 goes a long way in creating a more relaxing, peaceful workspace. We know that spending time in nature is linked to reduced stress levels, so we’ve asked Bess Wyrick, founder of Celadon & Celery, and the mastermind behind many of Create & Cultivate’s floral arrangements, to round up a few beautiful houseplants that are easy to care for (green thumb or not), and effective at increasing oxygen and clearing out toxins for a little breathing room.

 

1. Magnolias

(above, center) Fresh magnolias are total stunners in a vase (or even an empty coke bottle) at your desk. They’ll brown and wilt quickly if not kept in water, and will only last a couple days, but since they’re in season, you can easily pick one on a lunchtime walk (they’re especially easy to find blooming around trees in Los Angeles) and impress everyone in the office with a fancier bloom.

2. Philodendron

The heart-shaped philodendron is a popular plant choice for indoor areas, as they’re easy to care for (they’re just fine in low-medium light), smell divine, and make you feel like a queen. Like the English Ivy, they are particularly good at absorbing airborne toxins and formaldehyde. Pick them up at your local nursery or get a starter plant for under $5 on Amazon.

“Cubicle or open floorplan—a little extra O2 can go a long way.”

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3. Cacti + Succulents

(above, left) Desert plant-life is having a major moment. You’d be hard-pressed to scroll through any California-girls Instagram feed without spotting some cacti—they’re even Create + Cultivate’s unofficial mascot (here’s proof). These low-maintenance plants are a powerful toxin eliminator and air purifier, and they’re one of the easiest plants to grow, as they thrive even in dim lighting and cooler climates, and as you know, they won’t require too much water. You can get 20 gorgeous succulents in 2″ pots for under $25 and pass them around the office. Everyone will love you.

4. Ruby Ball Cactus

(above, right) We hate to play favorites, but we love the Gymnocalycium Cultivar—sometimes called Ruby Ball cactus or Moon cactus—it’s actually two cacti in one. A pure red cactus seedling lacks the ability to produce chlorophyll and will die unless it is grafted onto a green one. The green feeds its mutant-mate sugar molecules produced from water and carbon dioxide. Once established, the two parts grow together so you can’t even see the seam. These cacti typically live only a few years and do not grow appreciably, making them ideal for small spaces, and apartment dwellers.

 

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