C Magazine Feature

February 25, 2015

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We are so honored to have our work featured C Magazine for Foo Fighters’ Nate Mendel and publicist Kate Jackson’s wedding. Their floral palette included roses, orchids, tulips and dahlias for brilliant pops of color throughout. What we loved most was the architectural approach to the 14 ft arch under which the couple was married. Constructed out of reclaimed wood and covered with vibrant dahlias, this made for a grand ceremony focal point. With ceremony decor that made an impression, large gold Moroccan lanterns adorned with flowers as centerpieces, and a striking escort card display with 200 hanging ribbons, this wedding did not fall short with magnificent details. You can see the full story on C Magazine’s website here.

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Making a Conscious Choice

February 19, 2015

To be happy and healthy has not always been on the top of my list of priorities.  In my twenties money was always the most important thing to me because my ex made it so profoundly important since our weed business was all about how we were going to become rich and use the money to travel the world and buy houses with the money we made from growing. I spent 4 years of my life counting cash, counting pounds, calculating overhead, measuring stacks of bills on kitchen scales, and learning the finite skill on growing weed indoors. I joke now that I gained a real life business degree during that time and made enough money to start my own start up.

Using what I had learned in my first  business of growing “sustainable flowers” I wanted to apply that same concepts to this new business by supporting the local flower farmers and artisans. For me it  was all about making a conscious choice for buying and sending flowers that nourish our local economy, supports the artisans  and educating my clients that we all have a choice when buying flowers.

For the first time I am making a conscious and public acknowledgement to tell you all I have moved to LA. While my business is still flourishing in NYC I have made the choice  for the fist time in my life to choose happiness and love over money. I am dedicated to making Celadon Celery West as successful as we are in NYC with the support of my NY team and all of you who have supported me for the last 7 years we have officially opened our new studio in Culver City! Come see us at 4423 W Jefferson Blvd.

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Don’t Show Up With Stale Roses

February 16, 2015

Here at Celadon and Celery we are all about sustainability and utilizing local farmers for our flowers. Well how awesome is it to not only highlight this but also be recognized for it in the article, “Don’t Show Up with Stale Roses” on New York Metro (page 16). Just something to think about next time you order an arrangement and try to switch it up with some anemones or ranunculus.

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Pure Expression of Love

February 14, 2015

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Last year I was sitting at the Nashiville airport flipping through the app called Flipoard when I came across a story that compeltely inspired me. It was a story about Michelle Hebert,  a 22-year-old up-and-coming designer that creates fashion that seems larger than life. Her dream is to produce her first professional collection focusing on artistic pieces. Her work was so profound and her campaign reel which was a collaboration with young photographers Alex Stoddard and Devin Shiro who are both powerhouses in and of themselves. Her avant garde style to create incredible, fantasy-driven gowns made me want to mentor her and help her in any way I could. So I donated to her campaign and in return got a one of a kind experience collaborating with both Alex and Devin and Michelle made me a gown for the video we shot last year.

The four of us tossed around ideas for months about this project but it was Devin who spearheaded this concept and art directed this gorgeous video of me and Jackson. Its a love story staged in the iconic Green building in Passadena. So for the first time ever I am staring in a short film collaborating with artists I respect and admire and will continue to mentor. I love this film and all these creatures surrounding it.

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IF YOU ARE Viewing this on a desktop please click here to see the whole VIDEO

http://www.devinschiro.com/celadon#0